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Meltwater - Media Intelligence & Social Media Monitoring Solutions | Meltwater

Meltwater

Meltwater is a media intelligence and social media monitoring company that offers a range of services to help businesses and organizations track and analyze their online presence. The company's services are designed to help businesses stay informed about what's being said about them online, as well as to help them make data-driven decisions about their marketing and PR strategies.

One of the key services offered by Meltwater is media monitoring. This involves tracking mentions of a business or organization in traditional media outlets such as newspapers, magazines, and television, as well as in online publications and social media. Meltwater's platform uses machine learning algorithms to sift through vast amounts of data and identify relevant mentions of a brand or topic, allowing businesses to stay informed about their online reputation and respond to potential issues promptly.

Meltwater also offers social media monitoring and analytics tools, allowing businesses to track mentions of their brand on social media platforms such as Twitter, Facebook, and Instagram. The platform provides insights into engagement rates, sentiment analysis, and other metrics that can help businesses understand how their audience is engaging with their content.

In addition to media monitoring and social media analytics, Meltwater offers a range of other services designed to help businesses manage their online reputation and stay informed about industry trends. This includes influencer outreach and engagement, crisis management, and competitive intelligence.

Overall, Meltwater is a powerful tool for businesses and organizations looking to stay informed about their online presence and make data-driven decisions about their marketing and PR strategies. With its media monitoring, social media analytics, and other services, the platform is a valuable tool for businesses of all sizes and industries.