Sales/Marketing/Business

Howler - Streamline Your PR Outreach Efforts with Howler's Automated Campaigns

Howler

Howler is a platform that allows users to run automated PR campaigns to relevant journalists in their niche. With Howler, users can streamline their PR outreach efforts, increase their media coverage, and grow their brand's visibility.

Key Features: Here are some of the key features of Howler:

1. Automated outreach: Howler uses automation to help users reach out to relevant journalists in their niche. Users can customize their outreach templates, and Howler will automatically send personalized emails to journalists.
2. Targeted outreach: Howler enables users to target journalists based on their beat, location, and other criteria. This helps ensure that outreach efforts are focused and relevant to the journalists being contacted.
3. Media database: Howler has a media database that includes contact information for journalists in various niches. This database can be searched and filtered to find the best journalists to target for a PR campaign.
4. Analytics and reporting: Howler provides analytics and reporting features to help users track the effectiveness of their PR campaigns. The platform provides detailed metrics on open rates, click-through rates, and other engagement metrics, allowing users to optimize their outreach strategy.

How it works: Here's a general overview of how Howler works:

1. Set up your account: Users can sign up for Howler and connect their email accounts to the platform.
2. Define your target audience: Users can define their target audience by specifying the beat, location, and other criteria for the journalists they want to reach out to.
3. Customize your templates: Users can customize their outreach templates by using dynamic fields and personalization features. This ensures that each email feels unique and not like a mass email.
4. Launch your campaigns: Once templates are set up, users can launch their campaigns with a click of a button. Howler will then automatically send out personalized emails to the journalists identified by the targeting criteria.
5. Analyze results: Howler provides detailed analytics and reporting on the effectiveness of each PR campaign. Users can use this data to optimize their outreach strategy and improve their chances of getting media coverage.

In summary, Howler is a platform that allows users to run automated PR campaigns for relevant journalists in their niche. With its automated outreach, targeted outreach, media database, and analytics features, Howler is a valuable tool for users looking to streamline their PR outreach efforts, increase media coverage, and grow their brand's visibility.